74% of the Australian LGBTIQ+ community believe that homophobic language directed at them is a major issue, but only 34% feel confident calling it out. With 52% of non-LGBTIQ+ Australians believing the community get offended too easily, it’s no wonder many feel disempowered to confront it.

As principal partner of Mardi Gras, ANZ wanted to help empower the LGBTIQ+ community and its allies to challenge homophobic language by spreading a little #LOVESPEECH.

To ignite the conversation, an emotive film was released, calling attention to the profoundly negative effects hurtful language has on the community –underscoring that “Words Do Hurt”.