The Swiss population is getting older. The state pension is reaching its limits. Voluntary pensions are more important than ever. As a pensions specialist with over 150 years of experience, Swiss Life, inventor of the voluntary pension, aims to fill this gap.

It began with a remarkable discovery by the Max Planck Institute: every second child born today will live to the age of 100. This formed the basis for the “100 Years of Life” project. Three films show three centenarians meeting three newborns. Thus, the dry, statistical statement that life expectancy is increasing is transformed into a series of moving snapshots of life.

These encounters were placed as anonymous teaser TV commercials and streaming banners. They led the viewer to the website wirlebenimmerlänger.ch. The online platform presents viewers with striking facts and figures about increased longevity. A separate calculator allows users to generate personalised life facts to share with friends.

It began with a remarkable discovery by the Max Planck Institute: every second child born today will live to the age of 100. This formed the basis for the “100 Years of Life” project. Three films show three centenarians meeting three newborns. Thus, the dry, statistical statement that life expectancy is increasing is transformed into a series of moving snapshots of life.

These encounters were placed as anonymous teaser TV commercials and streaming banners. They led the viewer to the website wirlebenimmerlänger.ch. The online platform presents viewers with striking facts and figures about increased longevity. A separate calculator allows users to generate personalised life facts to share with friends.

We reached every adult Swiss citizen (reach: 5'500'000) with two major placements, that ingest the key-story of the campaign and led to a high key-message-penetration to gain awareness for the campaign premise.

The website registered 68,000 visits, 52,000 Life Facts Calculator uses and the spots got more than 320,000 views on Youtube.

With the nation-wide PR placements of the campaign’s key-person (Rosa Witschi), we were able to give the campaign-story a real life twist:

• 1-page portrait on Rosa Witschi in Sonntagsblick and on blick.ch. Sonntagsblick is the leading Sunday newspaper in Switzerland with 1'057'000 readers per issue. Blick.ch is the most visited news-site with 4'000'000 unique clients per month.

• A 30 minutes TV talk show „TalkTäglich“ with Rosa Witschi and Karl Klenk about their engagement in the Swiss Life campaign and their different century-long lives.

The show is distributed via a national network.