Cannes Lions
COLLE + McVOY, Minneapolis / COLLE + MCVOY / 2016
Overview
Entries
Credits
Description
Our idea was to create a set of greeting cards that people could use throughout the year. Any card can say nice things, but what if they backed up the sentiment with some cold, hard facts? We invented fake data and plotted it on charts and graphs to make eight amusing and thoughtful cards.
Execution
Because the cards are all about data, we kept the design simple and easy to read, like any good chart should be. The pieces were conceived, designed, letter pressed and packaged in the two months leading up to the holiday season.
Outcome
The cards show off two of our best assets: our design capabilities and our belief in the power of data and analytics to solve business problems.
Similar Campaigns
12 items