Cannes Lions

All electric. All silent.

VON BUCHHOLTZ, Hamburg / SMART / 2019

Film
Film
Film

Overview

Entries

Credits

Overview

Background

German citys are totally polluted by different kind of noise.

Buying an all silent electric smart EQ fortwo becomes to a social contribution

for all people to reduce the city noise.

Execution

First scene: We see a barker (woman) at a fairground ride making noise as hell.

Chart: The city is loud enough.

Second scene: We see the new smart EQ fortwo driving almost silent in an urban environment.

Chart: The new smart EQ fortwo. All electric. All silent.

Logo: smart.

Soundlogo: smart (whisper)

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