Cannes Lions
PRETTYBIRD, Culver City / INTUIT / 2020
Overview
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Credits
Execution
The director pays tribute to a Southern-style aesthetic, specifically the highly infectious and repetitious nature of New Orleans hip hop, also referred to as Bounce music. The result is a stylish spot that plays as part TV advertisement, part music video hybrid. Quick choreography, catchy lyrics, and a generally sunny disposition all give this TurboTax ad its unique look and feel, setting it apart from other, more traditional advertisements in the financial business sphere.
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