Cannes Lions

ALL VEHICLE TEST DRIVE AND BROCHURE REQUEST

WUNDERMAN INTERACTIVE, London / LAND ROVER / 2006

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Want a chance to put the Land Rover range through their paces on terrain where they excel? Fancy the most unforgettable test drive of your life?

5,000 people did when they responded to the chance to win a Moroccan Adventure with Land Rover.A banner campaign created a strong visual link between Moroccan culture and the actual driving experience; a perfect fusion of Land Rover brand values and the technical capabilities.Within just weeks, 5,000 people requested brochures or signed up for a test-drive, all in the hope that it would take them further than the M25.

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