While customers tend to acknowledge Allianz's high quality of service, they mostly see the brand as serious and conservative. Through Carswap, we wanted to rejuvenate Allianz's brand image and pay tribute to its new assistance solution in a fun, disruptive way. On top of that, we also wanted to change the way people interact with insurers: we're all used to getting our insurance quotes online, but why not do it in a fun context? So we decided to take Carswap to the Paris Motor Show, attented by nearly 1.3 million people. Visitors who were interacting with the sculpture could then go up to our Allianz hostesses, equipped with iPads, to get a fast quote for their car insurance in less than one minute.

Allianz came up with a new assistance solution that enables a vehicle swap within an hour of any incident. To promote Allianz’s solution, we created Carswap, an installation which we then took on a journey that began on several roads all around France, made a significant stop at the 2014 Paris Motor Show - attended by nearly 1.3 million people - and ended at the Allianz headquarters in the very center of Paris, where the sculpture now proudly stands. Throughout the operation, we engaged people on social media and YouTube.

The eye-catching Carswap sculpture was unveiled in front of nearly 1.3 million attendees at The Paris Motor Show--one of the most important auto shows debuting new production automobile and concept cars. Perfect context to promote Allianz’ new car insurance offer! Rather than seeing the latest revved-up car model, however, one stopped with curiosity over the giant Allianz Carswap sculpture. Visitors who were interacting with the sculpture could then go up to our Allianz hostesses, equipped with iPads, to get a fast quote for their car insurance in less than one minute. Throughout the operation, roughly 7000 people decided to get a fast quote for their car insurance, and 35% decided to subscribe. Hence proving that when it comes to car insurance, disruptive concepts can rejuvenate a brand and have a significant commercial impact !