In this time of uncertainty, many investment firms aim to simplify the current economic environment while T. Rowe Price has chosen the opposite route – embracing its complexity, while striving to make sense of it for its investors. This TV campaign demonstrates T. Rowe Price’s superior intellectual prowess by illustrating the firm’s understanding and command of the complex connections that drive the global economy. The campaign accomplishes this by selecting a series of unrelated sectors and posing the question of how they are interconnected and might impact today’s global economy.