SolutionWe illustrated the product strength on the basis of imprinted stamping machines, which almost constantly “bite”. Somewhere, such as highly frequented subway stations, would make sure the product truly becomes word of mouth.

ImpactThe 12.000 Allianz agents all over Germany have not only reported on increasing interest and click rates regarding the product – but also a sales growth of at least 15% during the campaign and via callback and market research, the consumers have, by the majority, reported on their satisfaction with the product.