Allianz, the world's leading insurance brand and global partner of the Paris 2024 Olympic and Paralympic Games, is fighting against cyber-violence through its insurance products and prevention campaigns.

Despite being ubiquitous and affecting young people in particular, cyber-violence is often ignored by society, leaving victims to suffer in silence. This includes top sportsmen and women and Olympic athletes, as revealed by an IOC investigation during the last Olympic Games. And this even affects the 8 athletes that Allianz supports as part of its partnership with the Olympic Games.

The challenge for Allianz was to raise awareness of this problem and start a dialogue with young people. By shining a light on the issue through their partnership with the Olympic Games, they hope to combat cyber harassment and encourage victims to speak out.

To shed light on this societal problem, we used the testimony of victims of cyber-violence. But not just any victims: victims who are the pride of the nation, who serve as role models for young people and who we would never have imagined could also be victims of cyber-violence: the 8 multi-medalled Olympic athletes that Allianz is supporting as part of its partnership with the Olympic and Paralympic Games.

To symbolise the fact that everyone can be a victim of cyber-violence, we engraved the most offensive insults they received on the symbol of sporting success: the other side of their medal.

Cyber-violence is a widespread and insidious problem that leaves victims feeling powerless, ashamed, guilty, and above all, silent. This silence perpetuates the issue, as society remains unaware of the prevalence of online insults. Shockingly, over 40% of French people report being victims of cyber-violence, with 87% of 18-24 year-olds experiencing it.

We identified a little-documented insight : even the greatest sportsmen and women are often victims of cyber-violence. Proof that cyber-violence says nothing about the quality of the victim.

Then, we highlighted this insight by using a symbol of sport and success: the medal. Where we have engraved the most offensive insults received by the multi-medalled athletes supported by Allianz.

With the Olympic athletes supported by Allianz, we selected the most offensive insults they had received during their careers and engraved them on the other side of their medals.

These medals were then displayed on the forecourt of the Town Hall in Saint-Denis, the host city of the Paris 2024 Olympic and Paralympic Games, before becoming a travelling exhibition.

The scenography of this exhibition was designed to highlight the contrast between the prestige of these trophies and the denigration that sportsmen and women can face, particularly on social networks.

The campaign was also extended to social networking sites, with athletes Carlota Dudek and Typhaine Soldé giving their personal testimonies on camera, and then relayed by influencers @manonlanza, @thegingerchloe and @6nissa, who are also victims of cyber-bullying and for whom we have created dedicated medals.

The campaign "The Other Side of the Medal" has succeeded in breaking the silence on cyber-bullying.

The campaign effectively raised awareness about cyber-bullying by utilizing the media attention surrounding sport events leading up to the Olympic Games. This led to the topic being discussed in national press and major French newspapers, with 35 press covers and an estimated reach of 90,558,085. The campaign also sparked conversations on social media, generating 188 million impressions and 550,000 views.

The International Olympic Committee even joined in on the conversation, making cyber-bullying an international topic of discussion within the world of sports.

However, the most significant impact was felt among the campaign's primary target audience: pupils and young people who are often the victims of cyber-bullying. The traveling exhibition reached an average of 7,000 visitors per day, primarily young people, encouraging them to speak out against this issue and break the silence.