Cannes Lions
BBH CHINA, Shanghai / PERFETTI VAN MELLE / 2011
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The Chinese characters for “lollipop” also means “awesome-awesome-sweets”.
Open on two schoolboys holding their exam papers. The bespeckled boy got a high score, while his twin got failing marks and was worried how their mom would react. Trying to cheer him up, the bright twin decided to share all he’s got: gave his twin his glasses, his mole, and his exam papers. And even his spare Alpenliebe double lollipop. His twin breaks into a smile.
Copy: Doubly awesome to share. (also means “Double lollipop to share.”)Alpenliebe Ice Cream Lollipop. Kindness begins by sharing.
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