Cannes Lions

ALPENLIEBE ICE-CREAM LOLLIPOP

BBH CHINA, Shanghai / PERFETTI VAN MELLE / 2011

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The Chinese characters for “lollipop” also means “awesome-awesome-sweets”.

Open on two schoolboys holding their exam papers. The bespeckled boy got a high score, while his twin got failing marks and was worried how their mom would react. Trying to cheer him up, the bright twin decided to share all he’s got: gave his twin his glasses, his mole, and his exam papers. And even his spare Alpenliebe double lollipop. His twin breaks into a smile.

Copy: Doubly awesome to share. (also means “Double lollipop to share.”)Alpenliebe Ice Cream Lollipop. Kindness begins by sharing.

Similar Campaigns

12 items

5 Dubai Lynx Awards
The Unstainable Thobe

WUNDERMAN THOMPSON, Dubai

The Unstainable Thobe

2023, HEINZ

(opens in a new tab)