By generating awareness of the service offered, we aimed to increase sales by 20%. The budget was limited, but we still wanted to achieve considerable penetration through clearly communicating a relevant message. The solution was a paper that didn’t really fit very well in its envelope.

Four weeks after the campaign was launched, these were the results compared to the previous year:- Sales of bootfitting service had increased by 67%- Sales of shapeable alpine boots (Strolz and Comformable) had increased by 107%The campaign consisted of 4,000 letters that the client printed out and mailed. The total production cost for letters, envelope and postage came to 3,025 € (0.75€/ea). The campaign generated earnings of 38,265 €.