The idea is an interactive music video on YouTube that replicates the sensation of online clothes shopping by allowing viewers to switch seamlessly between multiple outfits.

We also embraced the dry world of laundry care by putting them at the centre of the experience. Each outfit change comes with helpful tips on how care for them.

Viewers could also discover hidden content that playfully entertained and surprised to encourage repeat viewings.

The overall ambition is taking the laundry category out of the kitchen and into the world of online fashion.

The idea is an interactive music video on YouTube that replicates the sensation of online clothes shopping by allowing viewers to switch seamlessly between multiple outfits.

We also embraced the dry world of laundry care by putting them at the centre of the experience. Each outfit change comes with helpful tips on how care for them.

Viewers could also discover hidden content that playfully entertained and surprised to encourage repeat viewings.

The overall ambition is taking the laundry category out of the kitchen and into the world of online fashion.

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