From a punch. From a mosquito bite. From a sandstorm. The instinct of a hand is to protect its owner. #AlwaysAlertHand is a campaign where hands remind women to use them for self-exams and protect themselves from breast cancer.

1.500 magazines were distributed with the Metro Newspaper

Thousands of people engaged through the Instagram Stories, showing their friends and followers the best form of prevention against breast cancer: being always alert.