The initiative held by Fundação Laço Rosa had the participation of actual women (not actresses) who were photographed naked for the first time. While they got undressed, they talked about the difficulty of showing their breasts. At the end of the experiment, they were caught by surprise by a manipulated record of the photo shoot. With their mastectomized breasts digitally edited, they understood that bashfulness was not the main challenge, but rather the main enemy.