To design a small gift for visitors to ARDSI & potential donors to the cause of Alzheimer's.

A pen filed with vanishing ink. As you write with it, words disappear in front of your eyes, mimicking memory loss associated with Alzheimer's.

Increased curiosity, awareness & appreciation of Alzheimer's & ARDSI among recipients. Added bonus of the message reaching many more people beyond the recipients as the pen became a talking point. While increase in donations were indicated, data is still awaited.