Both “Home Cooked Meal” and “Choices” spots were introduced on-air in the Fall of 2010 (Sept/Oct), and both are currently still on air as they are exceeding their target goals. Both spots have improved the brand’s current cost per lead performance by 25%; “Home Cooked Meal” has improved the brand’s cost per sponsorship performance by 41%, while “Choices” has improved the brand’s cost per sponsorship performance by 24%. More importantly, by effectively showcasing ChildFund's life-transforming work, both "Home Cooked Meal" and "Choices" have helped to change the lives of 33% more children.