Football is a pretty big deal for Allianz. They sponsor some of the biggest stadiums in the world – the Allianz Arena in Munich, the Allianz Park in London and the Allianz Riviera in Nice to name a few. Over the years, Allianz has become more than just an insurance company; they’ve become a household name in professional football.

As part of their commitment to the game, Allianz also gives young amateur players from every continent the opportunity to train together and meet their idols at their yearly Allianz Junior Football Camp. But unlike their massive popularity in professional football, they have yet to establish that kind of foothold in the less talked-about world of amateur football.

The task was to come up with an innovative solution that would help Allianz elevate their reputation in the space of amateur football and grow its overall brand equity in the world’s favorite sport.

The AAR needed to be easily deployed at any location. It was designed to be modular so it could be situated outside of a contained space without affecting gameplay, yet be able to fit through nets surrounding these spaces for unobstructed recordings. Branded display boards ensured all footage created and shared had the Allianz branding.

In the 3-month pilot phase, a total of 20 AAR recording systems were deployed in popular pitches in major cities including Munich, Bangkok, Singapore, Taipei and Seoul (4 in each city). This allowed us to gauge public interest and make any enhancements to improve user experience of the technology.

In July 2016, production of the AAR was expanded and made available at the several Allianz Junior Football Camps held in 37 countries worldwide. Toolkits comprising the disassembled AAR as well as an instructional video were distributed to Allianz’ global offices for implementation.