A real 'nose' was shot and retouched to look similar to a toilet bowl when upside down. The static artwork was created as a swf file so the poster could appear with the nose looking like a 'toilet bowl' at first (with the words 'Makes toilets' next to it) and then make a transition upside down to reveal the 'nose' (with the words 'Smell good' next to it).

It appeared on digital panels close to the entrance of grocery stores.