Cannes Lions
FOX DIGITAL ENTERTAINMENT, Los Angeles / AT&T / 2013
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Description
Socially driven, real-time, on-screen broadcast presentation of the at-home audience sentiment. The lower third occurs during milestone moments where users are prompted to interact by tweeting hash tags to see real-time graphics animate in the on-screen lower third. This is a true digital-to-on-screen interaction that gives the at-home audience the voice they have been looking for.
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