Cannes Lions

AMERICAN INDIA FOUNDATION

REDIFFUSION Y&R, Mumbai / AMERICAN INDIA FOUNDATION / 2009

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

To bring home the point of what it's really like to not be able to read or write, we chose an underprivileged, in this case Vandana, to read our script. The script simply asked people to donate to help kids like Vandana read and write.

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