Cannes Lions
REDIFFUSION Y&R, Mumbai / AMERICAN INDIA FOUNDATION / 2009
Awards:
Overview
Entries
Credits
Execution
To bring home the point of what it's really like to not be able to read or write, we chose an underprivileged, in this case Vandana, to read our script. The script simply asked people to donate to help kids like Vandana read and write.
Similar Campaigns
7 items