Cannes Lions

Balancing

LEO BURNETT LONDON, London / END YOUTH HOMELESSNESS / 2016

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Using the outside of buildings, the divide between the home and the street, we illustrated the dilemma these young people face.

Execution

Stenciled street art illustrates a teenager having to face the same dangers they are trying to leave behind as they struggle to reach a safe place.

Outcome

Fundraising registrations have increased. Newsletter sign ups have increased. Pledges of support have increased. Brand awareness has increased.

Similar Campaigns

10 items

The Meaning of Fasting

COHNANDJANSEN J. WALTER THOMPSON, Bucharest

The Meaning of Fasting

2017, HOPE & HOMES FOR CHILDREN ROMANIA

(opens in a new tab)