We helped Chrysler continue its string of buzz-worthy Super Bowl TV commercials in 2014 with its “America’s Import” spot. The two-minute epic stars musical legend Bob Dylan, and served to kick off the launch campaign of the all-new Chrysler 200.

The spot takes a firm stand that American quality is back and stronger than ever. The footage of classic and modern Americana, mixed with Dylan’s on-screen appearance and powerful delivery of the voice-over, created a powerful message of American pride.

The music we used for the “America’s Import’ spot was the song “Things Have Changed”, licensed from (and written by) the legendary musical icon Bob Dylan. The song relates perfectly to the message of positive change Chrysler is bringing to the automotive industry.