Objectives

• Introducing and lunching the new Mercedes-Benz GT63 E Performance

• Socializing between AMG owners, David Coulthard, Juffali team.

• Develop consumer loyalty and communication by inviting them into a private event

Creative Ideas

• Lunching the new Mercedes-Benz GT63 E Performance

• Celebrating (David Coulthard) “Previous formula 1 driver”

• International live band

• Display a demo of Formula 1 car

• VIP Catering

• Private Digital invitations

AMG owners and media

Sport car lovers

Execution

• Planning phase: 1 Week.

• Communication phase: 1 weeks

• Execution phase: 7 days.

• Total attendees 52 AMG owner and VIPs guest

• 24 media publications (Newspaper, online news sites