We created a concept to link the characteristics of the product with young men’s universe and their desire in terms of performance and power. Samples had been exposed on strategic places such as drugstores and supermarkets to generate leads through SMS messages. The prospects sent them to the operator to receive back one invitation test drive with an identification code. This code was the passport to the test drive day.

This promotion generated 4,315 SMS responses from which 403 were related to the Stilo Dualogic potential consumer.