We took the problem "human trafficking" seriously and did something that had never done before. We packed a real, living woman into a suitcase made of acryl glass and placed her on running baggage claims at various airports.

In order to generate a maximum of public awareness, we invited TV and press journalists to this event. So shortly after the action our message was broadcasted via TV-News, Internet-Newspages, Blogs and Twitter to a worldwide audience.

Not only passengers at the airport paid attention to this spectacular event. Numerous newspapers and magazines from all over the world (such as BBC, Wall Street Journal, ABC Australia, Stern, Bild) reported about this special event. We were in the News in several German TV-Stations and many Blogs and Forums themed the woman in the suitcase intensely. Of course a promotion can’t stop human trafficking. But Amnesty told us, the promotion was the most successful in the last years. Posters with the woman in suitcase were published in 12 European countrys. Amnesty has run the documentation on the webside for about 3 months. And after all, the massive report in magazines, ewspapers, TV-News and Blogs led to a public discussion about this invisible theme.