One of the Foundation’s main aims is to carry out actions of all kinds designed to mitigate the negative effects of the lack of adequate water resources in the most affected areas of the planet.These actions are made possible by donations from people and organisations that have learned about the Foundation’s mission and the projects it carries out, and understood the seriousness of the problem. That is why one of the priorities of the Foundation in its first year was to publicise not only the Foundation as such, but also all the projects that were under way.The following case study summarises how advantage was taken of the opportunity to sponsor a yacht in the Barcelona World Race in order to disseminate the Foundation’s aims and each of its projects throughout the world. It also shows how a concept was found to link this sponsorship to the Foundation’s activity and get the media broadcasting the event to join our cause, which resulted in far greater coverage than expected with hardly any investment.Co-ordination between the communication platforms of the We Are Water, the Barcelona World Race and the collaborating NGOs played a key role in the campaign’s success.

Everything the We Are Water ship did was under the concept of 'some messages should go round the world'.

In the weeks leading up to the start of the race, material was shot on the preparation of the ship, focus on the importance of (fresh) water during the coming weeks.

During the race (January to May 2011), whenever the yacht crossed a meridian where the Foundation was supporting a project, the crew and members of the NGOs sent a message of support via the internet and the press. We broadcast the whole journey live in a 14-chapter online documentary for more than 4 months. We set up a website with a logbook and an interactive map where users could make donations and leave messages of support for the crew.In this way, among the news items produced by the race itself, we also obtained coverage for each of the projects and the Foundation.

A Spanish ship sailing round the world in the Barcelona World Race, starting from and returning to Barcelona, captures the attention of the country’s media and the international media, as there is no other round-the-world, 2-person-crew race only for sailing boats.In summary:- coverage by 1,290 media from all over the world.- an audience of 107,626,145 people.

- advertising value (ROI): €1,282,095.92 (euro).