Cannes Lions

AMNESTY INTERNATIONAL

COLENSO BBDO, Auckland / AMNESTY INTERNATIONAL / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

For one very real moment lets allow people to experience what it’s like to right one very real injustice. A special build, die-cut magazine ad was used to maximize the already intimate magazine channel.

Outcome

At this stage it is still too early to provide response data (the ad went live on 10 April 2011).

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2018, AMNESTY INTERNATIONAL

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