Cannes Lions
AMNESTY INTERNATIONAL
COLENSO BBDO, Auckland / AMNESTY INTERNATIONAL / 2011
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Overview
Entries
Credits
OVERVIEW
Execution
For one very real moment lets allow people to experience what it’s like to right one very real injustice. A special build, die-cut magazine ad was used to maximize the already intimate magazine channel.
Outcome
At this stage it is still too early to provide response data (the ad went live on 10 April 2011).
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