Abusive GPS4 out of every 10 women are mistreated every day. Verbal abuse destroys their self-esteem and takes away their freedom. People need to know, and we need people to take action, for achieving harder laws and less mistreated women.So the idea was to make an experiment and make a TV spot out of it. Making people witness a verbal abuse, with the help of 10 female taxi drivers and a mistreating GPS. We modified a GPS with the voice of a mistreater that gave directions offensively to the female driver. The passengers were shocked.

Making people witness a verbal abuse, with the help of 10 female taxi drivers and a mistreating GPS. We modified a GPS with the voice of a mistreater that gave directions offensively to the female driver. The passengers were shocked and when they got out of the cab a flyer explained them that they had witnessed an abuse. Asking their support to stop the abuse with signatures and entering Amnesty’s website.

The results. 4,000 signatures in 10 days, 4,000 signatures closer to changing the laws and strengthening their implementation. Helping women take back their dignity.