Cannes Lions

SALVATION ARMY WARDROBE

JWT CHILE, Santiago / SALVATION ARMY / 2013

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Overview

Description

We used popular gay friendly music and changed the lyrics replacing it with the name of clothes to promote taking the clothes you don't use out of the wardrobe to be donated.

Similar Campaigns

12 items

Warm clothing

WMcCANN, Rio de janeiro

Warm clothing

2017, SALVATION ARMY

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FRIENDS OF WOMEN FOUNDATION

McCANN WORLDGROUP THAILAND, Bangkok

FRIENDS OF WOMEN FOUNDATION

2011, FRIENDS OF WOMEN FOUNDATION

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CHARITY

JWT ARGENTINA, Buenos aires

CHARITY

2011, SALVATION ARMY

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NGO AWARENESS

LEO BURNETT MOSCOW, Moscow

NGO AWARENESS

2009, GREENPEACE

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FAMILY THRIFT STORES

Y&R, Singapore

FAMILY THRIFT STORES

2008, SALVATION ARMY

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CHARITY APPEAL

MARKETFORCE, Perth

CHARITY APPEAL

2007, SALVATION ARMY

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ENVIRONMENTAL EVENT

DDB SYDNEY, Sydney

ENVIRONMENTAL EVENT

2006, CLEAN UP AUSTRALIA

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CHILD OBESITY AWARENESS

MANNING GOTTLIEB OMD, London

CHILD OBESITY AWARENESS

2006, BRITISH HEART FOUNDATION

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THE SALVATION ARMY

YOUNG & RUBICAM BRANDS/DETROIT, Dearborn

THE SALVATION ARMY

2005, SALVATION ARMY

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AIDS AWARENESS

SAMSUNG ADVERTISING (BEIJING), Beijing

AIDS AWARENESS

2005, AIDTEST

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DONATION CAMPAIGN

J WALTER THOMPSON, Lisbon

DONATION CAMPAIGN

2004, SALVATION ARMY

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AIDS AWARENESS

EURO RSCG C&O, Paris

AIDS AWARENESS

2004, SIDACTION

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