Cannes Lions
Amnesty International - Walls
LEO BURNETT ITALY, Milan / AMNESTY INTERNATIONAL / 2017
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Overview
Entries
Credits
OVERVIEW
Description
The idea was to create something no one could ignore.
The illustration itself forces the viewer to look further into the visual in order to understand the message.
When the person recognizes the problem, he feels like he is part of it and can make a choice to help end this violence.
Execution
The illustration itself forces the viewer to look further into the visual in order to understand the message.
Outcome
During the first week:
+4% signatures on the online petition
+12% traffic to amnesty.it
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