By contrasting the outdoor vision and the height of the attractions, we enabled the people to realistically imagine how high actual attractions are. Moreover, we simultaneously aired the CMs of three attractions on three outdoor visions, made the bell of Japan’s age-old temple ring out throughout the town to further arouse a sense of fear of the screaming-type machines.

The project, conducted from April 10 to May 10, 2005, saw the number of amusement park visitors dramatically surpass the previous year’s total, and fulfilled the goal of “luring people from downtown Tokyo.” Various media covered the campaign as a new way of using outdoor visions, generating substantial publicity effects.