The idea arose from the insight that our public feels passion for terror and suspense, leading the creative campaign that showed a gloomy environment that captured the attention. That is why we decided to use video stores and the scary movies area in these locations as an innovative media. The effort was complemented with DVD boxes (simulating a premiere movie), t-shirts, flyers and posters.

Traffic to the amusement park increased by 12% compared to the previous year. More than 250,000 people visited the park, sometimes waiting in line for over 4 hours to be able to access the attraction.