We shot in London on a recreated set of the commercial we were parodying. This was a challenging project with a demanding studio and workarounds needed for an international shoot. The material we shot was then cut into promos driving to the longer interstitials pieces on air.

The interstitials were touted across multiple CC properties. Spots from our campaign were released via CC You Tube, Twitter, Instagram and Tumblr, the latter posting an exclusive GIF-series promoting the spots. We utilised the CCtwitter Fan Engagement team to create a tweet campaign and touted the spots from multiple CC show pages.

This was a wildly successful promotion, achieving recognition on the YouTube November LeaderBoard with over 6 million views - 5 million in the first week. Response to the spots was overwhelmingly positive – with over 46k+ likes. The spots were featured in articles in major publications and websites: Huffington Post, Entertainment Weekly, Variety, Vulture, Buzzfeed, UPI, Advertising Age and on Infotainment TV shows: Entertainment Tonight, and Xtra.

'Thor: The Dark World' earned $640m at the box office and was number 1 at the box office its opening and second week of release.