innocent® invited a girl named Amy, who hates fruit, to testify to the purity of the fruit content in their juice. With her fruit-hating instinct to prove how natural and pure innocent® juice is. In the teaser film “The Search,” we documented the authentic reaction of how much Amy hated fruit. Even just the smell of Innocent made Amy collapse entirely. In the TV spot "The Amy,” we invited Amy to be the endorser of innocent® Juice. With no conventional enjoying moment but to let Amy truly show her hatred and collapse of the 100% pure and natural juice. The jumpier Amy gets, the purer the juice is.