Cannes Lions
LOWE LONDON, London / INNOCENT DRINKS / 2006
Overview
Entries
Credits
Outcome
350,000 calendars were distributed, which along with a multi media campaign, contributed to the following increases in performance (Jan 06 figs compared with Jan 05):Web traffic to the innocent site rising by 400% compared with Jan 05.Sales up 250% year on year.4,446 new registrations to the brand database/ 'family'.
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