Abanca has a specialized division in Health Insurance, Abanca Seguros.

Given its extensive presence in the Galician community - with over 40,000 specialists and more than 15,000 medical centers - they are deployed to cover not only urban areas but also the most rural and remote areas of the territory, which is tremendously important for a population that is geographically dispersed.

With the aim of highlighting precisely this ability to reach everywhere, the action consists of surprising pilgrims at hostels along the Camino de Santiago with posters made with real band-aids, which can be removed and used right there to prevent and treat the typical sores and blisters of this popular experience worldwide.

This action not only communicates with what it says but with what it does, as it offers the perfect solution to what its audience needs, in that place and at that moment (medical band-aids), all intrinsically linked to the product for which the campaign is made (new Health Insurance).

The campaign invites you to discover and experience the new standard in health insurance, designed not only to protect but to care.

Inquiries in offices: + 25.2 %

Registered Leads: + 32.7 %

Web traffic: + 44.8%