Cannes Lions
HAVAS WORLDWIDE GURISA, Montevideo / MARFRIG URUGUAY / 2016
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Description
In the video we go to a young man looking absurd ways to prevent theft of his "Ravioli".
People of different ages propose of ideas for resolving the problem.
A taxi driver pulls the solution: add a "ravioli" in each pack.
We exemplify the industrialization process with a very clear animation.
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