Casting kiosks were set in major points of purchase including malls and supermarkets, there, Nestle consumers with proof of purchase of 5 different Nestle products, had the opportunity to be selected to participate in the televised promotional platform “DEAL or NO DEAL with Nestle”. Each week 24 consumers were selected to participate in the show for a chance to win up to $3,000,000 pesos.

- The show received a weekly hour in prime time television (Thursday 9pm to 10 pm) for 22 shows.-A total of over 200,000 consumers with proof of purchase participated in castings to be selected for the show.-More than 3,000 consumers had the chance to participate in the show during the 22 episodes.-Studies proved 90% of the viewers enjoyed the content and 82% confirmed that they watched the show on a regular basis.-Over 150 consumers visited the set weekly to be part of the live audience.

-Over 3000 consumers received product samplings during the taping of the shows.-22 charities received over $1,800,000 pesos in donations.-24 top Dominican celebrities became a part of a special show in which these celebrities would donate their winnings to a charity of their choice. Over $800,000 pesos were donated during this show. This received special attention and comments in media such as TV, Radio and Newspapers.