The film shows the dialogue between a boss and an employee. In a first moment it seems like a normal conversation, the employee asking some questions to his boss and the boss being considerate. After this, we see the same dialogue, but with the boss's answers in an altered order, which creates a reason for the employee to have a headache. In the end we conclude saying that everything turns into a headache when you have a headache. And we close with the solution, Anador, a headache medicine.

We decided to show headaches as very unpleasant places for your head to be, and, in order to get better, you have to get your head out of there. So the idea itself was surreal, mixing imagination with real life, and the illustration technique we chose reflects it, with real textures but exaggerated angles and shapes.

The campaign was aired in various places, including selected bus-stops (a place that itself can give us a headache sometimes) and people got to know that, when they have a headache, they can count on Anador to stop it and bring their heads back to real life.