Cannes Lions

ANIMAL RIGHTS

Y&R BEIJING, Beijing / PETA / 2012

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

To inform people who are unaware of the maltreatments and abuse of circus animals, and persuade people not to visit circuses with animal performances.

Execution

Inspired by the traditional Chinese toy.

Outcome

Target audience was persuaded at an interactive event, and message was well received.

Similar Campaigns

12 items

Pig Farm

BISCUIT FILMWORKS, Los angeles

Pig Farm

2024, PETA

(opens in a new tab)