The medium is the message.

We used the humble white t-shirt to tell the story of its environmental impact. This basic item of clothing is mailed out, or directly handed out at World Wildlife Fund functions. It exploits the familiar, but unexpected fact, that most t-shirt brands use animals or plants as their logos.

This T-shirt is fast becoming a much sought-after statement a bit like the‘I Am Not A Plastic Bag’ bag and the ‘Live Strong’ yellow band, for the World Wildlife Fund.