The brand needs to promote the mobile banking services and to attain a position of innovation.

All content from Expansion, the Spanish leader in financial information, was mobilized and offered free over mobiles: real time worldwide market quotes, news, blogs, etc. At the same time a free graphic MMS market alert service was generated. Brand’s presence was through banners redirecting to Caja Madrid mobile services in the mobile sites and multimedia alerts.More than 2.3 million people were informed about the service. More than 312,000 unique active users were generated and more than 1,225,000 alerts were sent.