The SIFF "Be Curious" trailer follows a young woman on a transformative journey fueled by film. Her curiosity takes her through scenes of iconic films screened at SIFF over its 39 year history including 2001: A Space Odyssey, Star Wars Episode V: The Empire Strikes Back, Dr. Strangelove, The Exorcist, Alien, Beasts of the Southern Wild and many more.

Each scene of SIFF "Be Curious" was beautifully hand-crafted in miniature with 3D models – some of which were computer designed, then made into physical models using a 3D printer, and others were sculpted and painted by hand using clay and other materials. These miniature scenes were painstakingly conceived and created to accurately reflect the original movie scene. Each miniature was rigged to animate in-camera. Live-action and old-school effects were used to bring the in-animate scenes to life. With over 20 miniature sets appearing in the final trailer, the spot required over 900 hours of modeling, creating and building before a single frame was captured.

Our SIFF clients (who, by the way, are the best clients anyone could ask for) were ecstatic about how well the poster conveyed the energy of the festival and visually tied together the various other campaign elements.