Cannes Lions
WONGDOODY, Seattle / SEATTLE INTERNATIONAL FILM FESTIVAL / 2010
Overview
Entries
Credits
Description
Promote attendance of the Seattle International Film Festival.
Execution
The concept of FIND challenges audiences to hunt within the festival to find unique experiences that just can’t be found anywhere else. The poster in and of itself is a puzzle featuring silhouettes in detail-rich scenes, representing all that awaits discovery during the run of the festival.
Outcome
SIFF continues to be popular, relevant and unique. Due to the success of the 2009 festival SIFF has expanded into new venues outside the city of Seattle. These venues will reach new audiences which may be unfamiliar to SIFF or film festivals in general.
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