A mafia boss threatens a thug with a beating from his clown-costumed enforcer. Just before the beating, the clown and the thug realize they are long-lost father and son. Tag: Different New Things.

In the month leading up to the festival, a movie trailer of the “Samurai” spot ran in theatres up and down the West Coast, attracting hard-core festival-goers who plan vacations around festivals throughout North America. In the weeks leading up the festival, the spots ran on local cable. In tandem with this, a radio spot started to run and street banners went up around the different Seattle theatres affiliated with the festival. The trailers, spots and banners continued to appear throughout the festival. T-shirts promoting the festival were also sold and distributed throughout the festival.