Saato - The Helping Hands Society - is a relatively young non-profit organisation based out of New Delhi. Instead of focusing on 1 social issue, Saato address every issue by creating a project around it. Looking at the rapidly diminishing green cover in Delhi, Saato decided to address the issue with its first green drive, aimed at east and west Delhi.

We decided to communicate to people in Delhi that the loss of its green cover would have a direct impact on their lives. From making nature a concept that needs attention, we decided to underline the fact that we are in fact part of nature as well and are harming ourselves every time a tree is cut in the city. We illustrated this idea by taking the organs most critical to life, and turning them green.

Saato's first green drive saw a record turnout, with hundreds in the target area turning up to plant trees. In all, about 500 trees were planted in east and west Delhi and have already led to plans of a second drive in July, 2012.