Cannes Lions
PUBLICIS & HAL RINEY, San Francisco / WELLPOINT / 2008
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The BCC Television campaign for 2008 is part of an integrated communications effort intended to reinforce positive perceptions of the BCC brand in advance of the name change to Anthem Blue Cross that clearly communicates and celebrates the name change, and which will draw positive attention to and preference for the Anthem Blue Cross brand down the road. “College” draws consumers’ attention to the nursing shortage in California and how we’re working to fill that need.
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