The campaign very faithfully recreated the 3 most memorable radio programs from the 60s (the most successful soap opera, the most influential newscast, and the soccer match that classified Peru for the World Cup competition in Mexico in 1970) and, through them, communicated the 10% discount for senior citizens.

In this manner, the rational message was contained in a commercial that inspired strong emotions, in order to generate immediate empathy among the target audience by appealing to their memories.

- After this campaign, Wednesday became the weekday with the highest sales.

Our target did this.

-The average sales ticket has increased 55% on Wednesdays due to our target’s identification with the promotion.

-We proved that our "golden years" audience loves to be loved, and they still listen to the radio.