To use the most well-known fact about anteaters from a new perspective and in combination with the typically-subtle humour of the Zoo Cologne.

The anteater's favourite dish, tell how they really feel towards the new citizen of Cologne. The ads show the forming ant trails, expressing their alarmed reactions of the arrival of the "giant anteater".

The people in Cologne were very excited about the arrival of the anteater, which reflected in the 30% increase of visitors in the first two weeks of his arrival.